Set in Yeonriri, a village nicknamed a "clean yet fierce(?) zone." The story follows the city-born family of Seong Tae Hun, who move down from Seoul to Yeonriri and struggle to return to the city. Through their experiences, the drama portrays both a chaotic family reboot and a healing journey. At the center of the village are Im Ju Hyeong, the longtime village head who is devoted to protecting Yeonriri, and Nam Hye Seon, the women's association president and an influential figure in the community. Tension arises when Tae Hun's company, "Mat Story," begins to shake up the village. Meanwhile, Tae Hun's son Seong Ji Cheon, who secretly drops out of medical school after realizing it is not his true path, moves to Yeonriri with his family and begins searching for his true self. There, he meets Im Bo Mi, a native of Yeonriri and the daughter of Im Ju Hyeong and Nam Hye Seon. As their relationship develops, the younger generation finds themselves navigating love and personal choices amid the larger conflict between the village residents and the incoming city family. The series brings together the stories of longtime villagers, a city family trying to adapt, and young people facing love and life decisions, blending humor and healing within the setting of Yeonriri.