In early 2025, WWE's creative landscape was defined by a power struggle between Dwayne "The Rock" Johnson and Paul "Triple H" Levesque, each vying for control over the company's narrative direction. The Rock introduced his "Final Boss" persona, offering Cody Rhodes the chance to become "his champion" by surrendering his soul—a storyline designed to test audience engagement. This approach clashed with Triple H's vision, which emphasized traditional wrestling storytelling centered around Rhodes. The tension culminated at Elimination Chamber 2025 in Toronto, where John Cena, after winning the Men's Elimination Chamber match, shocked fans by turning heel for the first time in over two decades, aligning with The Rock and Travis Scott to attack Rhodes. This betrayal set the stage for a high-stakes showdown at WrestleMania 41, highlighting the ongoing battle for WWE's creative soul between The Rock's entertainment-driven narratives and Triple H's wrestling-centric approach.