Strategy and Entrepreneurship

Ioannis Ioannou Associate Professor of Strategy and Entrepreneurship at London Business School, chairs a cross-sector panel of sustainability experts. What does it mean to be a responsible leader today – not only for businesses but also customers, investors, supply chains and the company's bottom line? The panel: • Hege Sæbjørnsen, Country Sustainability Manager, UK & IE, IKEA • Michael Beutler, Director of Sustainability Operations, Kering • Mark Gough, Executive Director, Natural Capital Coalition • Daniel Klier, Group Head of Strategy and Global Head of Sustainable Finance, HSBC Subscribe on YouTube: Follow on Twitter:

“It’s people who make the stories that reasonate more than data. It’s one thing to show pie charts, it’s another to show a picture.” Find out how visual narrative helps businesses, showing the power of sustainability in their brands by engaging with customers emotionally through what they see. Hear how one photo raised an incredible 53 million dollars to help the silver back gorilla and how another series of portraits of people with bi-polar revealed a surprising connection to first year university students in the USA. The event at London Business School was chaired by Ioannis Ioannou, Associate Professor of Strategy and Entrepreneurship, with speakers Aidan Sullivan, CEO of Verbatim Agency, Edmund Le Brun Co-founder, Ishkar and Hans Rietveld, Director of Global Access & Marketing, Malaria Initiative at Novartis AG. Find out more about LBS Photography Awards: Subscribe on YouTube: Follow on Twitter:

Ioannis Ioannou, Associate Professor of Strategy and Entrepreneurship, investigates responsible business and purpose. How can organisations and stakeholders align? Subscribe on YouTube: Follow on Twitter: