The first 1000 people to use this link will get 30% off an annual Skillshare Premium Membership: https://skl.sh/jameshoffmann05211 Let me know if this is useful! Learn more about tasting coffee: https://youtube.com/playlist?list=PLxz0FjZMVOl2N8lmwyuSNJ2IPDzn9crKX Chapter timecodes: 0:00 Intro to the series & overview of structure 1:50 Golden rules for buying coffee 2:29 Freshness: roast dates & best before dates 3:38 Fresh coffee in espresso vs filter 4:17 Ground coffee vs whole bean 5:02 Whole bean freshness 5:21 Traceable Coffee 6:57 Seasonality of harvests 8:03 Where to buy coffee? 8:27 Supermarket/grocery store purchases: pros & cons 9:41 Coffee shop purchases 10:46 Purchasing online directly from roasters 12:01 Skillshare ad & discount, including my favourite classes 12:52 Decoding bags of coffee from the supermarket 13:17 Roast degree or 'strength' 15:20 Guidelines on roast degree correlation with acidity and bitterness 15:41 Coffee descriptors 18:27 Category 1 of disliked coffee experiences: light-body & texture descriptors 19:31 Category 2: Acidity & fruit words 20:50 Category 3: Fermented fruit flavours & dry or natural process 22:15 Decoding supermarket bag descriptions 25:46 Closing of guide & questions from you