Digital disruption has upended the traditional music industry business model, making it harder for most musicians to make a living selling their music. But Mac DeMarco, whose homemade records and unique persona have allowed him to thrive in today’s environment, has used the power of the internet zeitgeist to build a loyal following. NewsHour Weekend’s Christopher Booker reports. Stream your PBS favorites with the PBS app: https://to.pbs.org/2Jb8twG Find more from PBS NewsHour at https://www.pbs.org/newshour Subscribe to our YouTube channel: https://bit.ly/2HfsCD6 Follow us: Facebook: http://www.pbs.org/newshour Twitter: http://www.twitter.com/newshour Instagram: http://www.instagram.com/newshour Snapchat: @pbsnews Subscribe: PBS NewsHour podcasts: https://www.pbs.org/newshour/podcasts Newsletters: https://www.pbs.org/newshour/subscribe