The tech company shows its smaller and cheaper new iPhone Mini, Pro and Pro Max models. Prices for the iPhone 12 range start at £699 ($699) for the Mini edition with the Pro Max its most expensive new phone, costing £1099 ($1099). For the normal iPhone 12, it will set you back £799 ($799). The HomePod Mini was also revealed in the virtual event, with the small smart speaker - that also provides you with answers through Siri - expected to compete with Amazon's Alexa.